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Thursday, May 3, 2012

CROP.mmunity News: Making Memories Merges with Colorbok

Making Memories Merges with Colorbok for Exciting Industry Growth

North Salt Lake, Utah, April 25, 2012--Leading paper crafting brand, Making Memories has recently been acquired by Colorbök, LLC, a nationally prominent creator and distributor of scrapbooking items, kids crafts and other related products.

Colorbök has also acquired ANW/Creativity Works, whose brands include The Paper Company, Autumn Leaves, Westrim, Crop In Style and Hip in a Hurry. The newly created portfolio of brands propels Colorbök to being established as a key player in the industry.

"Making Memories is hands-down one of the most well-known brands in the craft market with a highly loyal consumer following;" said Chuck McGonigle, President and CEO of Colorbok. "We are excited to re-establish the brand as the industry leader with its inspirational ideas, trend-forward designs, innovative product, and strong web and social media presence."

Having pioneered several categories, namely three-dimensional embellishments, crafting tools and much more, Making Memories will continue their design and development to release trend-setting product into the market. Having the resources of Colorbök's product sourcing and strong channel relationships behind them, consumers can expect to see more from the brand moving forward.

"This is an exciting time for the Making Memories brand," said Jayme Shepherd, Creative Director for Making Memories. "The demand for our timeless designs and product innovation is as strong as ever. Our passion for the craft and commitment to inspire the consumer will continue to drive product development for many years to come."

About Making Memories
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Since its 1997 inception, Making Memories has become one of the nation's fastest growing manufacturers of scrapbooking and craft supplies. Having released well over 5,000 products, Making Memories has achieved phenomenal growth by sourcing innovative products, establishing an intimate relationship with its market, and leveraging this knowledge to provide an unending supply of inspirational ideas.

About Colorbök
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Established in 1984, Colorbök has built its success on entering into diverse product categories with licensed brands and has become a leading supplier, marketer and distributor in the craft and hobby industry over the last two decades.

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