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Friday, December 30, 2011

DID YOU KNOW? Making Memories Merges with ANW/Crestwood Inc

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The full announcement from Making Memories Blog:


Making Memories is excited to announce our merger with ANW/Crestwood, Inc., the parent company of The Paper Company, Creativity Works, and TPC Studios.

As a result, Making Memories will continue to leverage its brand by maintaining all creative, marketing and product development functions.

This merger will allow Making Memories to refocus its energies on creating products in the scrapbooking, paper crafting, embellishment and creative tools business as well as its ongoing creative technology business under its Slice Brand in the papercrafting and fabric industries.
 
ANW/Crestwood president Mark Caliguire stated, “We will make sure that the creative energy and talent contained in the Making Memories team will be supported by the resources of ANW/Crestwood, but they will also have the independence to grow and develop product categories and brands. We believe it is critical that our companies can draw on the team where needed, but also have the freedom to go in complementary directions.”
 
Looking ahead, you can expect to see trend-forward products to be released at CHA. Making Memories is teaming up with various artists in addition to releasing a signature line that crosses categories into several crafting areas from mixed media, fashion accessories, scarpbooking, papercrafting, and more.

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